Web Advertising: New Forms of Communication on the Internet

Anja Janoschka

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Marketing and Advertising Strategies Digital Marketing and Social Media Advertising and Communication Studies

Abstract

1. Acknowledgments 2. Table of figures 3. 1. Introduction 4. 2. Traditional Advertising 5. 3. Online Advertising 6. 4. Communication 7. 5. The language of web ads 8. 6. Hyperadvertising 9. 7. Summary and Conclusion 10. Notes 11. References 12. Index

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