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Cited by

• 2010Institutionalization of corporate social responsibility within corporate communications240 cited
• 2000Cause-Related Marketing: Ethics and the Ecstatic150 cited
• 2000A Rhetorical Perspective on the Values of Public Relations: Crossroads and Pathways Toward Concurrence107 cited
• 2005Critical public relations: Some reflections97 cited
• 2006Public relations and sport in promotional culture96 cited
• 2018Expanding Evaluation to Progress Strategic Communication: Beyond Message Tracking to Open Listening79 cited
• 2005Civil Society and Public Relations: Not So Civil After All71 cited
• 2004Is Symmetrical Communication Ethical and Effective?67 cited
• 2002Postmodernism for modernist public relations: the cash value and application of critical research in public relations59 cited
• 2021Narrative persuasion by corporate CSR messages: The impact of narrative richness on attitudes and behavioral intentions via character identification, transportation, and message credibility58 cited
• 2020Emergency management communication: The paradox of the positive in public communication for preparedness57 cited
• 2002Sabotage and subterfuge: public relations, democracy and genetic engineering in New Zealand52 cited
• 1998State propaganda and bureaucratic intelligence: The creation of public relations in 20th century Britain