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During the 1970s a number of ‘futurist’ writers began to expound on the virtues of the coming of a ‘post-industrial’ society. One notable futurist writer was Daniel Bell. In his highly influential The Coming of the Post-Industrial Society Bell (1976) argued that a service economy would overtake manufacturing in importance. By the latter half of the 1990s social theorists, economists, media pundits, managerial theorists, and politicians suggested in a manner similar to Bell that we were entering a ‘new economy’ based on technological advancements such as information communication technologies (ICTs) and an expanding service sector (Mosco 2004). Many at the time welcomed these developments and even today some argue that the new economy has breathed life into the global economy (for example see Temple 2002), ensuring that age-old problems of capitalism can at last be satisfactorily addressed.
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