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Die Funktionen der Gebrauchstextsorten
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Die Funktionen der Gebrauchstextsorten (1993)Die Funktionen der GebrauchstextsortenMehrebenen-Storytelling in der Werbung: Zur Hierarchisierung von Werbegeschichten aus narrativer Perspektive (2019)Mehrebenen-Storytelling in de…Never mind the text types, here's textual force: Towards a pragmatic reconceptualization of text type (2012)Never mind the text types, he…Bringing a German Voice to English-speaking Readers:Spiegel International (2005)Bringing a German Voice to En…Kultursemiotik (2003)KultursemiotikHow To Do Things With Words (1975)Speech Genres and Other Late Essays (1986)Introduction to functional grammar . By M. A. K. Halliday London & Baltimore: Edward Arnold, 1985. Pp. xxxv, 387. (1989)The spring ‘stay at home’ coronavirus campaign communicated by pending accounts (2021)Genre Analysis: English in Academic and Research Settings (1992)Genre analysis : English in academic and research settings. By John M. Swales (Cambridge applied linguistics series.) Cambridge & New York: Cambridge University Press, 1990. Pp. 260. Cloth $34.50, paper $15.95. (1993)'The Prime Minister said...' Voices in translated political texts (2008)Critical Discourse Analysis (2015)News Media Translation (2021)Grundlagen der Textlinguistik (2002)Grundlagen der Textlinguistik. Interaktion - Text - Diskurs. (2002)The essential brand persona: storytelling and branding (2010)The Interpretation of Cultures: Selected Essays. (1975)The Social Life of Things (1986)Questions of Cultural Identity (1997)Historische Kulturwissenschaft (2011)Personalisation in Mass Media Communication (2014)Kulturlandschaft als kultureller Prozess, illustriert am Orden der Zisterzienser und an den frühen Trägern der Rheinromantik (2020)
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  • 2003Kultursemiotik61 cited
  • 2012Never mind the text types, here's textual force: Towards a pragmatic reconceptualization of text type44 cited
  • 2005Bringing a German Voice to English-speaking Readers:Spiegel International38 cited
  • 2019Mehrebenen-Storytelling in der Werbung: Zur Hierarchisierung von Werbegeschichten aus narrativer Perspektive2 cited

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