Swinging Sixties: Fashion in London and Beyond 1955-1970

Abstract

Swinging takes a new look at a revolutionary moment in twentieth-century fashion. Its starting point is the publication in April 1966 of Time magazine's famous issue on London's reinvention as the new world centre of style. Forty years on, chapters by prominent authors reconsider the role played by designers, retail entrepreneurs, journalists, photographers and film-makers in promoting a new way of dressing that reverberated far beyond the British capital. Illustrated with stunning new shots of key pieces from the V&A's dress collection, alongside contemporary photographs, posters and other ephemera, the book relates the clothes to the rapidly changing social context of the times, arguing for the central role played by fashion in the brave new world of Sixties pop culture.

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