Success Factors of Small Business Owners of Independent Financial Planning Firms

Joanne H. Snider

7 citations0/0 files storedScholarWorks (Walden University)

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Entrepreneurship Studies and Influences Business Strategies and Innovation Financial Literacy and Behavior

Abstract

Small Business Administration (SBA, 2014) statistics indicate 20% of small businesses fail within 2 years and 50% fail within 5 years. Interviews with 12 successful small business owners of independent financial planning firms revealed these success factors: (a) training in business operations, (b) business differentiation, and (c) website marketing.

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2004Firm resources and sustained competitive advantage 2003The Theory of Economic Development 1994Phenomenological research methods 1993Applications of case study research 1992An Introduction to the Five‐Factor Model and Its Applications 1991Towards a dynamic theory of strategy 2009What is an adequate sample size? Operationalising data saturation for theory-based interview studies 2008The five competitive forces that shape strategy.

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