Part One: Communication and Media Power. 1. Introduction. 2. Reflections on Media History. Part Two: Media Players and Practices. 3. Press Barons and Media Moguls. 4. The BBC: The Struggle for Public Service Broadcasting. 5. Moral Panics, Media Scares, and Real Problems. 6. Photo-Journalism: Every Picture Tells a Story. 7. The Royal Family and the Media. 8. Advertising: A Word From Our Sponsors. 9. Public Relations and Propaganda Wars. Part Three: Media Audiences and Reception. 10. Audience Reception Theory. 11. Consuming the Media: Communication Technology and Audience Choice. 12. Appropriating Pleasure: Diverse Interpretations and Audience Re-Readings. 13. Rethinking Media Influence and Power. Bibliography Index
Stored only when both papers are in the corpus — 82 citations exist upstream.