Consumer Behavior: A Decision-Making Approach

Blaise J. Bergiel

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Consumer Behavior and Marketing Influence Customer Service Quality and Loyalty Consumer Behavior and Market Dynamics

Abstract

Overview of consumer decision-making. Consumer problem recognition. Consumer problems and results. Business response to consumer problems. Consumer search for information. Patterns of consumer search. Business policy affecting search. Consumer evaluation and decision. Elements of the consumer decision. Business policy influences consumer choices. Consumer assessment of purchase. Consumer's check on purchase results. Business adjusts to consumer change. Index.

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