Extending the supply chain: how cutting-edge companies bridge the critical last mile into customers' homes

Abstract

Foreword Preface Part I: Introduction 1.The Great Divide Between Customers and Retailers Part II: Strategies 2. De-Coupled Supply Chains 3. Partially Extended Supply Chains 4. Fully Extended Supply Chains 5. Centralized Extended Supply Chains Part III: Transforming the Supply 6. Strategy Meshing Operational and Marketing Goals 7: Marketing Tapping Customers' Latent Desires 8: Supply Design How to Bridge the Last Mile 9: Information Technology Facilitating Learning and Streamlining Transactions 10. The Future of the Extended Supply Chain

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 53 citations exist upstream.