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• 2014Segmenting consumer reactions to social network marketing121 cited
• 2019Being Active in Online Communications: Firm Responsiveness and Customer Engagement Behaviour116 cited
• 2016Digital channels diminish SME barriers: the case of the UK65 cited
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• 2020Forced Ecosystems and Digital Stepchildren: Reconfiguring Advertising Suppliers to Realize Disruptive Social Media Technology44 cited
• 2020Effects of E-Marketing and Social Media Marketing on E-commerce Shopping Decisions40 cited
• 2014Smartphones, publics, and OPR: Do publics want to engage?32 cited
• 2023Do E-Service Quality and Digital Content Moderate the Relationship between Website Design and the Intention to visit the Museum?