Theory and practice in modelling air travel choice behaviour

Abstract

This paper describes how there is a growing interest in modeling the choices made by air travelers. However, these choices are complex and many studies do not do that complexity justice. This chapter takes another look at the different choices made by an air passenger for a single journey and discusses ways of modeling these processes. The author makes a number of recommendations for good practice and also highlights a number of issues that need to be dealt with by the analysts. Finally, the paper presents an application that makes use of state-of-the-art modeling techniques in an air travel behavior context.

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