Commercializing New Technologies : Getting from Mind to Market

Vijay K. Jolly

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Technology Assessment and Management Innovation and Knowledge Management Innovation Diffusion and Forecasting

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Acknowledgments Introduction 1. From Mind to Market: The Process of Technology Commercialization 2. Imagining the Dual (Techno-Market) Insight to Start Commercialization 3. Mobilizing Interest and Endorsement 4. Incubating to Define Commercializability 5. Mobilizing Resources for Demonstration 6. Demonstrating Contextually in Products and Processes 7. Mobilizing Market Constituents 8. Promoting Adoption 9. Mobilizing Complementary Assets for Delivery and Optimizing Returns 10. Sustaining Commercialization and Realizing Long-Term Value 11. Closing the Circle: Speed, Timing, and Effectiveness 12. Implications for Managing Technological Innovation Within Companies Notes Index About the Author

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