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Semiotics and Communication
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  • 1999Communication Theory as a Field1,487 cited
  • 2010Reading Multimodal Texts: Perceptual, Structural and Ideological Perspectives222 cited
  • 2004Commodified Identities: The Myth of Italian Food in the United States66 cited
  • 2014Value co-creation between the ‘inside’ and the ‘outside’ of a company50 cited
  • 2010Cultural Representation in Philadelphia Murals: Images of Resistance and Sites of Identity Negotiation37 cited
  • 2009Corporate environmental reporting through the lens of semiotics35 cited
  • 2012Consumer Culture Plots in Television Advertising from Nigeria and South Africa26 cited
  • 2014How users balance opportunity and risk : a conceptual exploration of social media literacy and measurement22 cited
  • 1997Refreshment20 cited
  • 2019Callaloo or Pelau? Food, Identity and Politics in Trinidad and Tobago20 cited
  • 1998Disciplinary Violation as Gender Violation: The Stigmatized Masculine Voice of Performance Studies19 cited
  • 2013‘What Will I Be When I Grow up?’ Children’s Preferred Future Occupations and Their Stereotypical Views17 cited
  • 2009La communication en tant que champ d’études14 cited
  • 2014Adam in ads: a thirty-year look at mediated masculinities in advertising in Finland and the US

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13 cited
  • 2018Representation of National Identity in Malaysian State Mosque Built Form as a Socio- cultural Product11 cited
  • 2019Reaching subculture markets: The cryptic marketing approach8 cited