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TQM - the need, the issues, the shape it must take lessons from Japan's success and American failings winning big by organizing small - more key examples a TQM turnaround in our biggest bureaucracy product - focal point for purpose and achievement process - its effectiveness determines product worth TQM involves the entire system, not pieces of it leadership - it's a must, and it's not managership creating organizational leadership and competence commitment - TQM builds it, and it creates success a TQM path to tomorrow - new ways for new days American management - the time for change is now epilogue - guidelines for organizational greatness.
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