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Contents: Preface Introduction Early developments in furniture retailing and consumption The rise of the retail tastemaker: 18th century furniture retailing and distribution From being to well-being: the growing demand for comfort and convenience in the 18th century home The retail revolution: the response to the demands from the 19th century consumer Aestheticisation of everyday life: 19th century homes and their importance in society 20th century retail responses: from mass to niche marketing Changing visions of the ideal and the real: the consumption of home furnishings in the 20th century Conclusion Bibliography Index.
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