Advertising and social change

Ronald S. Berman

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Media, Gender, and Advertising American History and Culture Advertising and Communication Studies

Abstract

and Social Change presents: guidelines for evaluating advertising; theories of social control; analyses of how advertising shapes our social expectations and transmits our ideals of social change; and a scrutiny of federal regulatory efforts. Advertising has become a major social institution - and Berman provides a foundation for understanding its effects on our lives. 'This is a book to grow on and it should be in every academic library.' - Choice, May 1982.

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