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30-second politics: political advertising in the eighties
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  • 2005Inoculation Theory of Resistance to Influence at Maturity: Recent Progress In Theory Development and Application and Suggestions for Future Research168 cited
  • 2011It's My Campaign I'll Cry if I Want to: How and When Campaigns Use Emotional Appeals160 cited
  • 2004The Impact of Political Advertising on Knowledge, Internet Information Seeking, and Candidate Preference151 cited
  • 2011The Emotional Citizen: Emotion as a Function of Political Sophistication136 cited
  • 2006Capturing Campaign Effects113 cited
  • 2002The role of communication in the formation of an issue-based citizenry90 cited
  • 1990Thirty Seconds or Thirty Minutes: What Viewers Learn from Spot Advertisements and Candidate Debates88 cited
  • 2000The influence of negative advertising frames on political cynicism and politician accountability81 cited
  • 2001The functional approach to presidential television spots: Acclaiming, attacking, defending 1952–200073 cited
  • 2003Topic of presidential campaign discourse and election outcome57 cited
  • 1999Acclaiming, attacking, and defending in presidential nominating acceptance addresses, 1960–199653 cited
  • 1997“Sustainable development” in visual imagery: A functional approach to televised political spots: Acclaiming, attacking, defending47 cited
  • 1992“The Quayle quagmire”: Political campaigns in the poetic form of burlesque

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43 cited
  • 2001Presidential debate questions and the public agenda40 cited
  • 1994Self-Efficacy and Call-in Political Television Show Use37 cited
  • 1993Sex still counts: Women's use of televised advertising during the decade of the 80's37 cited