The Rise of Marketing and Market Research

Hartmut Berghoff · Philip B. Scranton · Uwe Spiekermann

32 citations0/0 files storedPalgrave Macmillan US eBooks

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American History and Culture Competitive and Knowledge Intelligence Consumer Behavior and Market Dynamics

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This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they

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