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The purpose of this study is to develop a methodology for evaluating bicycle route choice and to test the individual link preference component of the methodology. The focus is on the relationships between the qualitative factors that describe an individual link of a bicycle route and the overall evaluation of that route. It is demonstrated that it is possible to use functional measurement to estimate one of the partial utility functions of the hypothesized overall utility function of route choice. The utility of the individual links is estimated as a function of six link attributes. All but one of the attributes have significant main effects at the 5 percent level of confidence.
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