INTEGRATING DEMAND AND SUPPLY CHAIN MANAGEMENT

Venkatesh Shankar

19 citations0/0 files storedSupply chain management review

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Quality and Supply Management Supply Chain and Inventory Management Corporate Governance and Management

Abstract

SUBTITLE: SOME COMPANIES CONCENTRATE ON UPGRADING THEIR SUPPLY CHAIN OPERATIONS. OTHER FOCUS MORE ON THE DEMAND SIDE, SEEKING TO IMPROVE THE CUSTOMER RELATIONSHIP PROCESSES. YET THE REAL KEY TO MARKET SUCCESS IS TO EFFECTIVELY INTEGRATE THE TWO INITIATIVES. BY DOING SO, YOU CAN OFFER CUSTOMERS GREATLY ENHANCED VALUE PROPOSITION. AND THIS, IN TURN, LEADS TO NEW LEVELS OF PROFITABILITY AND ASSET RETURN.

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2001The other end of the Supply Chain

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2005A Proposal for Case Study Methodology in Supply Chain Integration Research 2004Logistics Management from a Complexity Perspective 2004The state of quality in logistics: evidence from an emerging Southeast Asian nation 2014Comprehensive view of logistics flexibility and its impact on customer satisfaction

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