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Global Latinas : Latin America's Emerging Multinationals · Study

WorkGlobal Latinas : Latin America's Emerging Multinationals

Lourdes Casanova2009

Work2009

Global Latinas : Latin America's Emerging Multinationals

Lourdes Casanova

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International Business and FDI International Relations in Latin America Globalization, Economics, and Policies

Abstract

Table of Contents Foreword Preface Acknowledgements Introduction: The emergence of the Global Latina Chapter 1: Leaders of Global Latinas - long-term planners and flexible visionaries Chapter 2: Brazil's 'national champions' - beyond privatization Chapter 3: Mexico's Global Latinas - betting on the US? Chapter 4: Business model innovation in Latin America - making the unusual usual Chapter 5: Latin America as a brand - hard sell and soft sell Chapter 6: Asia's challenge to Latin America - cooperation and competition Chapter 7: From Global Latina to corporate citizen - is inequality a business issue? Conclusion: Global Latinas and Globalization 3.0 Appendix Endnotes References Index

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References

200261. Capitalism and Freedom 2007Strategy and society: the link between competitive advantage and corporate social responsibility 1995Multinational Enterprises and the Global Economy.2006Fortune at the bottom of the pyramid, the: eradicating poverty through profits 2005Blue ocean strategy : how to create uncontested market space and make the competition irrelevant 1979Dependent Development: The Alliance of Multinational, State, and Local Capital in Brazil 2006Dreaming With BRICs: The Path to 2050 1992Ideas and institutions: developmentalism in Brazil and Argentina

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Details

Year2009

Typeother

Published2009-02-27

Languageen

Citations67

Files0 public / 0

ShelfInternational Business and FDI

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doi10.1057/9780230235021

openalex_workW625503266

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2010Corporate social responsibility and Latin American multinationals: is poverty a business issue?