A Guide to Empirical Research in Communication: Rules for Looking

John Sumser

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Communication Studies and Media Social Science and Policy Research Diverse Academic Research Areas

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PART ONE: THE CONCEPTS What Is Social Science Research Methodology? Dividing Up the World Using Variables in the Social Sciences Operationalization Just Exactly What Do You Mean by That? Sampling Where to Look for Answers Writing a Research Paper Research Methodology as a Rhetorical Strategy PART TWO: THE APPLICATIONS Fieldwork Looking at People in Actual Environments The Experiment Surveys Content Analysis

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2003An Empirical Approach to the Reception of AV Translated Humour 2002The role of research methods in corporate communication 2008Teaching and learning action research 2008Sharing Yalumba

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