MicroFranchising: Creating Wealth at the Bottom of the Pyramid

Jason S. Fairbourne · Stephen W. Gibson · William G. Dyer

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Innovation and Socioeconomic Development Microfinance and Financial Inclusion Franchising Strategies and Performance

Abstract

Contents:Foreword 1. Why Microfranchising is Needed Now: Introduction and Book OverviewJason S. FairbournePART I: MICROFRANCHISING THEORY2. Microfranchising: The Next Step on the Development LadderStephen W. Gibson3. The Informal Economy and MicrofranchisingMichael Henriques and Matthias Herr4. Current International Development Tools to Combat PovertyWarner Woodworth5. Opportunities for Partnership: How Microfinance and Microfranchising Complement Each OtherJohn Hatch6. Microfranchising and the Base of the PyramidMolly Hoyt and Eliot Jamison PART II: MICROFRANCHISING IN PRACTICE7. Microfranchise Business ModelsKirk Magleby8. Honey Care AfricaFarouk Jiwa9. Franchising Health Care for Kenya: The HealthStore Foundation ModelMichelle Fertig and Herc Tzaras10. Vodacom Community Services: Rural Telephone Access for South AfricaLisa Jones Christensen, Jennifer (Reck) Van Kirk and Brad Wood11. Scojo FoundationJordan Kassalow, Graham Macmillan and Neil Blumenthal12. Microfranchise FundingNaoko Felder-KuzuPART III: CONCLUSION13. The Future of Microfranchising: Opportunities and ChallengesW. Gibb Dyer, Jr.Index

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2011Understanding the Manifestation of Entrepreneurial Orientation in the Nonprofit Context 2013Bankers at the gate: Microfinance and the high cost of borrowed logics 2011Microfranchising in Base–of–the–Pyramid Markets: Institutional Challenges and Adaptations to the Franchise Model 2016The Scramble for Africans: Demography, Globalisation and Africa’s Informal Labour Markets 2012African microentrepreneurship: The reality of everyday challenges 2017Social franchising as rural entrepreneurial ecosystem development 2020Microfranchising to Alleviate Poverty: An Innovation Network Perspective 2012Business development and marketing within communities of social service clients

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