Generating and Sustaining Nonprofit Earned Income: A Guide to Successful Enterprise Strategies

M. Sharon Oster · Cynthia W. Massarsky · Samantha L. Beinhacker

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Community Development and Social Impact Entrepreneurship Studies and Influences Nonprofit Sector and Volunteering

Abstract

Tables, Figures, and Exhibits.Foreword (Bill Bradley).Preface (Sharon M. Oster, Cynthia W. Massarsky, Samantha L. Beinhacker).Acknowledgements.The Editors.The Contributors.PART ONE: KEY ISSUES IN BUSINESS PLANNING FOR NONPROFIT ENTERPRISE.1. Putting Nonprofit Business Ventures in Perspective (J. Gregory Dees).2. Building Organizational Capacity (Paul Connolly).3. Leadership Strategies for Managing a Nonprofit Enterprise (Jeffrey A. Sonnenfeld and Maxwell L. Anderson).4. Targeting the Market and Developing a Marketing Plan (Christopher Lovelock).5. Pricing Goods and Services (Sharon M. Oster).6. Legal and Tax Considerations (William H. Heritage Jr. and Timothy J. Orlebeke).7. Nonprofit Ventures and Governance Issues (Katherine M. O'Regan).PART TWO: FINDING AND ATTRACTING CAPITAL.8. Securing Financial Capital (David Bornstein and The Goldman Sachs Foundation).9. Pitching Your Venture (Amy Solas and Adam M. Blumenthal).10. Forming Strategic Alliances (Richard Steckel).11. Growing Your Business with a High-Engagement Funder (Kristin Majeska).12. Supporting Nonprofit Enterprise in Emerging Markets (Lee Davis and Nicole Etchart).PART THREE: THE BUSINESS PLAN IN ACTION.13. Fundamentals of Implementation (Patricia Caesar and Thomas Baker).14. Real World Challenges of Implemention (Kim Alter).15. Deploying Resources Effectively (Dennis R. Young).16. Using Performance Metrics to Assess Impact (Stephanie Bell-Rose).17. Taking Your Venture to Scale (Rick Aubry).Index.

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