What drives the number of new Twitter followers? An economic note and a case study of professional soccer teams

Leví Pérez

27 citations0/0 files storedRePEc: Research Papers in Economics

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Sports, Gender, and Society Digital Marketing and Social Media Sports Analytics and Performance

Abstract

This paper examines the factors motivating people to join social networks. In particular, use of Twitter as a medium to get live feeds from sports organizations is analyzed. The focus is on the relationship between the success of professional soccer teams and the number of new Twitter users following teams. Results show that the most successful teams have the highest rates of recruitment of new Twitter followers. This can be explained in terms of the increasing utility received by followers from their favorite team winnings.

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2007Robust Standard Errors for Panel Regressions with Cross-Sectional Dependence

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