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Acknowledgments. Timeline of Media Development. Introduction: Kelly Askew and Richard R. Wilk. Part I: Seeing/Hearing is Believing: Technology and Truth:. 1. The Medium is the Message: Marshall McLuhan. 2. The Technology and the Society: Raymond Williams. 3. Mead and Bateson Debate: On the Use of the Camera in Anthropology: Margaret Mead and Gregory Bateson. 4. The Ambiguity of the Photograph: John Berger. 5. Save, Save the Lore!: Erika Brady. Part II: Representing Others:. 6. The Gaze of Western Humanism: James C. Faris. 7. The Color of Sex: Postwar Photographic Histories of Race and Gender: Catherine Lutz and Jane Collins. 8. The Imperial Imaginary: Ella Shohat and Robert Stam. 9. Complicities of Style: Dave MacDougall. Part III: Representing Selves:. 10. Hollywood and the USA: Hortense Powdermaker. 11. Yoruba Photography: How the Yoruba See Themselves: Stephen F. Sprague. 12. Relationships: Daniel Miller and Don Slater. 13. Mediating Culture: Indigenous Media, Ethnographic Film, and the Production of Identity: Faye Ginsburg. Part IV: Active Audiences:. 14. Radio Texture: Between Self and Others: Jo Taachi. 15. The Tongan Tradition of Going to the Movies: Elizabeth Hahn. 16. Ramboa s Wife Saves the Day: Subjugating the Gaze and Subverting the Narrative in a Papua New Guinean Swamp: Don Kulick and Margaret Willson. 17. a Ita s Destroying a Whole Generationa : Television and Moral Discourse in Belize: Rick Wilk. 18. National Texts and Gendered Lives: An Ethnography of Television Viewers in a North Indian City: Purnima Mankekar. Part V: Power, Colonialism, Nationalism:. 19. Image--Based Culture: Advertising and Popular Culture: Sut Jhally. 20. The Global and the Local in International Communications: Annabelle Sreberny--Mohammadi. 21. In Rascally Signs in Sacred Places: The Politics of Culture in Nicaragua: David E Whisnant. 22. The Objects of Soap Opera: Egyptian Television and the Cultural Politics of Modernity: Lila Abu--Lughod. Resource Bibliography. Index.
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