Seeing spots: a functional analysis of presidential television advertisements, 1952-1996

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Rhetoric and Communication Studies Electoral Systems and Political Participation Media Studies and Communication

Abstract

Preface Preliminaries Introduction: Presidential Television Spots The Functional Approach to Political Advertising General Campaigns In the Beginning: 1952,1956 The Democrats Ascend: 1960, 1964 Nixon's Return: 1968, 1972 After Watergate: 1976, 1980 Republicans in Control: 1984, 1988 The End of the Millennium: 1992, 1996 Other Campaigns Primary Campaigns: Who Shall Lead Us? Third Party Candidates: Another Choice Comparisons Contrasts Conclusions Appendix

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2019Negative campaigning and its consequences: a review and a look ahead 2004Presidential Debate Watching, Issue Knowledge, Character Evaluation, and Vote Choice 2010Negative Campaigning across Different Communication Channels: Different Ball Games?2013When the Stakes Are High 2002The role of communication in the formation of an issue-based citizenry 2013When the gloves come off: Inter-party variation in negative campaigning in Dutch elections, 1981–2010 2012Choosing the enemy 2001The functional approach to presidential television spots: Acclaiming, attacking, defending 1952–2000

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