Partnerships for Prosperity: Museums and Economic Development

Peggy Wireman

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Museums and Cultural Heritage Diverse Aspects of Tourism Research Cultural Industries and Urban Development

Abstract

As tourist attractions, museums have long contributed to the economic development of their communities. Yet financial planners rarely see museums as potential partners. This manual offers practical advice for institutions seeking better collaborations with business and government. Strategies range from pairing cultural attractions with non-cultural ones, such as sports events or shopping malls, to promoting several museums as a single destination attraction. Case studies help illustrate how museums can form profitable partnerships.

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1999Challenges for Directors of University Natural Science Museums 2010What Is Your Museum's Economic Footprint?2013A case study in collaboration: displaying Greece and Rome at the Fitzwilliam Museum, Cambridge, UK

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