SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The 4 A's of marketing: creating value for customer, company, and society
0 references·4 citing·17 second hop
The 4 A's of marketing: creating value for customer, company, and society (2012)The 4 A's of marketing: creating value fo…Marketing bank services to financially vulnerable customers: evidence from an emerging economy (2021)Marketing bank services to fi…Non-deceptive deliberate purchase of brand lookalikes: a BOP customer value perspective (2019)Non-deceptive deliberate purc…A New Approach for Customer Churn Prediction in Telecom Industry (2018)A New Approach for Customer C…Marketing dla rynków o najniższych dochodach - część II : kształtowanie oferty marketingowej dla konsumentów rynku BOP (2011)Marketing dla rynków o najniż…Churn Prediction: Does Technology Matter? (2008)Predicting customer churn in mobile networks through analysis of social groups (2010)A Customer Churn Prediction Model in Telecom Industry Using Boosting (2012)Optimizing Deep Learning ANN Model to Predict Customer Churn (2021)A Novel Hybrid Forecasting Approach for Customers Churn in Banking Industry (2022)Bio-Inspired Approach to Extend Customer Churn Prediction for the Telecom Industry in Efficient Way (2023)Qualitative Interviewing: The Art of Hearing Data (1996)Social Research Methods: Qualitative and Quantitative Approaches (2002)Using thematic analysis in psychology (2006)Transforming Qualitative Information: Thematic Analysis and Code Development (1998)Strategies for ensuring trustworthiness in qualitative research projects (2004)Exploring the antecedents of retail banks’ reputation in low-bankarization markets: brand equity, value co-creation and brand experience (2021)Relationship quality and customer loyalty in the Tanzanian microfinance sector (2022)COMPARATIVE ANALYSIS OF WORKFORCE EFFICIENCY, CUSTOMER ENGAGEMENT, AND RISK MANAGEMENT STRATEGIES: LESSONS FROM NIGERIA AND THE USA (2024)Using ethnography in strategic consumer research (2003)Serving the world's poor: innovation at the base of the economic pyramid (2007)Integrated approach to understanding consumer behavior at bottom of pyramid (2008)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 2021Marketing bank services to financially vulnerable customers: evidence from an emerging economy111 cited
  • 2018A New Approach for Customer Churn Prediction in Telecom Industry9 cited
  • 2019Non-deceptive deliberate purchase of brand lookalikes: a BOP customer value perspective9 cited
  • 2011Marketing dla rynków o najniższych dochodach - część II : kształtowanie oferty marketingowej dla konsumentów rynku BOP0 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work