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Applied marketing research
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Applied marketing research (1983)Applied marketing researchThe Effect of Availability, Point of Purchase Advertising, and Sampling on Children's First Independent Food Purchases (2010)The Effect of Availability, P…Guess who’s (not) coming to class: student attitudes as indicators of attendance (2005)Guess who’s (not) coming to c…The Effect of Incentives in Web Surveys: Application and Ethical Considerations (2003)The Effect of Incentives in W…Using Focus Groups to Discuss Sensitive Topics with Children (1995)Using Focus Groups to Discuss…Fast food nation: the dark side of the all-American meal (2002)Child's Conception of the World (2013)Who Convinces Whom? Parent and Child Perceptions of Children's Engagement in Parental Purchase Decisions (2018)Comparing measures of persuasion knowledge adapted for young children (2019)TV Advertisements: Assessing the Moderating Effect of Children's Pester Power on Parents Purchase Decision (2021)Advances in Consumer Research (2025)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Handbook of Industrial and Organizational Psychology. (1977)Sources of the self: the making of the modern identity (1990)Predicting Attendance at Peer-Assisted Study Sessions for Statistics: Role Identity and the Theory of Planned Behavior (2008)Factors Influencing Pharmacy Students' Attendance Decisions in Large Lectures (2009)The Interplay of Teacher Success, Credibility, and Stroke with Respect to EFL Students’ Willingness to Attend Classes (2020)Mail and Telephone Surveys: The Total Design Method. (1979)Mail and Telephone Surveys: The Total Design Method. (1982)Mail and internet surveys : the tailored design method (2007)Improving the response rate and quality in Web-based surveys through the personalization and frequency of reminder mailings (2009)Can Lottery Incentives Boost Web Survey Response Rates? Findings from Four Experiments (2010)Why do people participate in Web surveys? Applying survey participation theory to Internet survey data collection (2015)Focus Groups: A Practical Guide for Applied Research (1989)Focus Groups: A Practical Guide for Applied Research (1989)Focus Groups: Theory and Practice (1990)Health-related quality of life in childhood disorders: A modified focus group technique to involve children (2001)“People think it’s a harmless joke”: young people’s understanding of the impact of technology, digital vulnerability and cyberbullying in the United Kingdom (2016)“I feel like everyone does it”- adolescents' perceptions and awareness of the association between humour, banter, and cyberbullying (2020)
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  • 2003The Effect of Incentives in Web Surveys: Application and Ethical Considerations200 cited
  • 1995Using Focus Groups to Discuss Sensitive Topics with Children192 cited
  • 2005Guess who’s (not) coming to class: student attitudes as indicators of attendance77 cited
  • 2010The Effect of Availability, Point of Purchase Advertising, and Sampling on Children's First Independent Food Purchases15 cited

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