International retail marketing : a case study approach

Margaret Bruce · Christopher M. Moore · Grete Birtwistle

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics

Abstract

List of figures List of tables List of contributors Acknowledgements Foreword by Terry Leahy, CEO of Tesco Introduction Perspectives of international retailing - Retailing within an international concept Retail logistics The anatomy of retail buying Retail store design Issues and cases - The scope of e-commerce Supply chain management Young consumers Ethical clothing Luxury brands Retail banking Store image Fashion trends in Hong Kong Retail in the USA: the environment and consumer purchase behaviour.

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