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Understanding brands : by 10 people who do
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Understanding brands : by 10 people who do (1991)Understanding brands : by 10 people who doAdolescents: Involvement in Product Categories and Attitude toward Brands (2008)Adolescents: Involvement in P…Play in fashion: bridging China to the west with a look at Taiwan fashion branding (2006)Play in fashion: bridging Chi…Mastering Fashion Buying and Merchandising Management (2000)Future trends in buying and merchandising (2001)The Apparel Industry (2002)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Satın Alma Niyetinin Öngörusunde Planlı Davranış Modeli’nin Farklı Ürun Sınıfları İçin Denenmesi (2015)Children's Perceived Value: Conceptualization, Scale Development, and Validation (2020)Generation Y and Brand Love: Understanding the Effects of Individual Cultural Values and Religious Commitment (2022)Advances in Consumer Research (2025)
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  • 2008Adolescents: Involvement in Product Categories and Attitude toward Brands11 cited
  • 2006Play in fashion: bridging China to the west with a look at Taiwan fashion branding10 cited

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