E-commerce Adoption in Saudi Arabia: An Evaluation of Commercial Organizatios' Web Sites.

Mutlaq B. Alotaibi · Rasheed M. Al-Zahrani

23 citations0/0 files storedConference on Information Technology in Asia

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Technology Adoption and User Behaviour Digital Innovation in Industries E-commerce and Technology Innovations

Abstract

Information Technology (IT) is rapidly growing in The Kingdom of Saudi Arabia (KSA). PC sales and Internet growth is the highest in the region [1, 2]. However, it is generally believed that e-Commerce practices are not progressing at the same speed. To judge this, Saudi web practices need to be evaluated. This study is one of the first scientific studies of Saudi commercial web sites by analyzing the practices and the characteristics of those sites. It measures the tendency of Saudi organizations towards eCommerce. Our investigation considers the marketing, human interaction, knowledge support and e-Commerce dimensions within those sites. Today’s Saudi e-Commerce practices are generally immature, where most of the previous dimensions are either missing or very weak. This paper offers an insight into the status of e-Commerce in Saudi Arabia. Despite the fact that our survey is not exhaustive, we claim that the results reached in this paper reflect -to a large extentthe current situation, and could be used by responsible authorities to find means to encourage those practices and overcome weaknesses and barriers.

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2011An Investigation into the Adoption of Electronic Commerce among Saudi Arabian SMEs 2013Factors Influencing Saudi Arabian Women’s Shopping Behavior in Online Purchase Activities 2014Mobile Computing Trends in Saudi Arabia: An Exploratory Study 2012Seven Key Drivers to Online Retailing Growth in KSA 2015How Retailers at different Stages of E-Commerce Maturity Evaluate Their Entry to E-Commerce Activities?2012Impact of Trust Factors in Improvement and Development of E-commerce in Saudi Arabia 2015An Investigation into the Factors Affecting E-Commerce Adoption Decisions by SMEs 2012Factors influencing E-commerce Adoption by Retailers in Saudi Arabia

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