Interpreting Communication Research: A Case Study Approach

Lawrence R. Frey

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Communication Studies and Media Media Studies and Communication Qualitative Research Methods and Applications

Abstract

1. Interpreting Communication Research. I. EXPERIMENTAL RESEARCH. 2. Full Experimental Laboratory Research. 3. Field Experimental Research. II. SURVEY RESEARCH. 4. Survey Questionnaire. 5. Survey Interview Research. III. TEXTUAL ANALYSIS. 6. Rhetorical Criticism. 7. Content Analysis. 8. Conversation Analysis. IV. ETHNOGRAPHY. 9. Ethnographic Observational Research. 10. Ethnographic Interview Research.

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