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The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
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The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company (2008)The New Gold Standard: 5 Leadership Princ…Applying consumer-based brand equity in luxury hotel branding (2017)Applying consumer-based brand…Gestión del conocimiento y orientación al marketing interno en el desarrollo de ventajas competitivas en el sector hotelero (2014)Gestión del conocimiento y or…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Internal Marketing: A tool for the effective Human Capital Management (2021)La comunicación como estrategia de diferenciación competitiva (2022)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Guest satisfaction & dissatisfaction in luxury hotels: An application of big data (2019)The consumer behavior of luxury goods: a review and research agenda (2020)Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward (2022)
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  • 2017Applying consumer-based brand equity in luxury hotel branding322 cited
  • 2014Gestión del conocimiento y orientación al marketing interno en el desarrollo de ventajas competitivas en el sector hotelero31 cited

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