Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era

Abstract

Acknowledgments xi Introduction: Open Services and Innovation 1 1 The Case for Open Services Innovation 7 Part 1: A Framework to Spur Innovation and Growth 29 2 Think of Your Business as a Services Business 31 3 Co-Create with Your Customers 53 4 Extend Services Innovation Outside Your Organization 68 5 Transform Your BusinessModel with Services 89 Part 2: Open Services Innovation in Practice 113 6 Open Services Innovation in Larger Companies 115 7 Open Services Innovation in Smaller Companies 133 8 Open Services Innovation for Services Businesses 155 9 Open Services Innovation in Emerging Economies 169 10 Open Services Innovation: The Way Forward 188 Notes 203 The Author 230 Index 232

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