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There are over 300 new additions to this fourth edition of the Glossary of Marketing Terms including BOGOFF (a mnemonic for Buy One Get One Free), Paired Comparisons, Piggyback promotion and kickbacks, which enlarge the book's comprehensive selection of 3000 entries. These span the range of present-day marketing and associated business terminology including research, management, export, packaging, advertizing, raw materials, selling, public relations and law. In compiling their selection, the authors have drawn on their own experience and sought the views of trade and professional associations. The book is intended to be of use to marketing professionals including marketing managers, sales advertizing and publicity managers, specialists involved in purchasing, export, packaging and market research and many other fields.
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