When Businesses Cross International Borders: Strategic Alliances and Their Alternatives

Harvey S. James · Murray L Weidenbaum

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International Business and FDI Innovation and Knowledge Management Business Strategy and Innovation

Abstract

Foreword Competing in the Global Marketplace Marketing Abroad Directly Cooperative Contractual Arrangements Building and Buying Overseas Operations Strategic Alliances without Equity Investment Strategic Alliances with Equity Investment Summary and Conclusions

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