SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Internationales Marketing-Management
0 references·5 citing·19 second hop
Internationales Marketing-Management (2005)Internationales Marketing-ManagementTranscreation as a translation service: Process requirements and client expectations (2017)Transcreation as a translatio…Die Internationalisierung der deutschen BWL (2012)Die Internationalisierung der…Are customer satisfaction and customer loyalty drivers of customer lifetime value in mobile data services: a comparative cross-country study (2012)Are customer satisfaction and…Japanese Multinational Enterprises in China: Successful Adaptation of Marketing Strategies (2009)Japanese Multinational Enterp…Strategische Optionen der Markenführung (2002)Strategische Optionen der Mar…Strategische Unternehmensführung und Marketing (1988)Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Co-Branding (1999)Die (Fußball-)Vereinsmarke — Konzeptionelle Grundlagen und ausgewählte Besonderheiten der Markenführung von Fußballvereinen (2004)Die Betriebswirtschaft (1953)The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments (1977)Toward an Eclectic Theory of International Production: Some Empirical Tests (1980)Culture's Consequences: International Differences in Work-Related Values (1981)Comparative fit indexes in structural models. (1990)Cultures and Organizations: Software of the Mind. (1993)Customer equity and CLV in Spanish telecommunication services (2016)Customer lifetime value: investigating the factors affecting attitudinal and behavioural brand loyalty (2021)University Social Responsibility and performance: the role of service quality, reputation, student satisfaction and trust. (2022)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Case Study Research: Design and Methods (1984)Case study research: Design and methods (1986)Grundlegung einer allgemeinen Translationstheorie (1984)Globalization: Social Theory and Global Culture (2000)For Public Sociology (2005)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 2012Are customer satisfaction and customer loyalty drivers of customer lifetime value in mobile data services: a comparative cross-country study66 cited
  • 2009Japanese Multinational Enterprises in China: Successful Adaptation of Marketing Strategies35 cited
  • 2017Transcreation as a translation service: Process requirements and client expectations27 cited
  • 2002Strategische Optionen der Markenführung26 cited
  • 2012Die Internationalisierung der deutschen BWL7 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work