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Creating Customer Value Through Strategic Marketing Planning: A Management Approach
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Creating Customer Value Through Strategic Marketing Planning: A Management Approach (2000)Creating Customer Value Through Strategic…Corporate Social Responsibility, Perceived Customer Value, and Customer- Based Brand Equity: A Cross-National Comparison (2014)Corporate Social Responsibili…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Cultures and Organizations: Software of the Mind. (1993)Strategic management a stakeholder approach (2010)The role of Corporate Social Responsibility in the decision-making process of consumers in Ukraine (2021)Corporate social responsibility impact on customer-based brand equity in the Moroccan luxury hotel context: mediating role of customer value co-creation (2024)
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  • 2014Corporate Social Responsibility, Perceived Customer Value, and Customer- Based Brand Equity: A Cross-National Comparison31 cited

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