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PRINCIPLES OF ADVERTISING & IMC
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  • 2007The Power Of Affective Response And Cognitive Structure In Product-Trial Attitude Formation87 cited
  • 2012Modelling the Influence of Integrated Marketing Communication on Consumer Behaviour: An Approach based on Hierarchy of Effects Concept49 cited
  • 2013Bridging Corporate and Organizational Communication: Review, Development and a Look to the Future43 cited
  • 2011Evidence-based advertising40 cited
  • 2013The Strategic Importance of Customer Value34 cited
  • 2010Community Stakeholders and Marketplace Advocacy: A Model of Advocacy, Agenda Building, and Industry Approval33 cited
  • 2020Factors Influencing Customer Purchase Intention Towards Insurance Products33 cited
  • 2019Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers?27 cited
  • 20113. CORPORATE GOVERNANCE AND FINANCIAL REPORTING QUALITY: A STUDY OF NIGERIAN MONEY DEPOSIT BANKS20 cited

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