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Beiträge zum Marketing-Management : Planung, Organisation, Controlling
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Beiträge zum Marketing-Management : Planung, Organisation, Controlling (1988)Beiträge zum Marketing-Management : Planu…Strategic marketing planning for opportunity exploitation in young entrepreneurial companies (2009)Strategic marketing planning …Analyse der Erfolgsquellen (2000)Analyse der ErfolgsquellenCore features of the ‘Einzelkosten- und Deckungsbeitragsrechnung’ (1994)Core features of the ‘Einzelk…Das Profit-Center-Konzept im Spannungsfeld von Organisation und Rechnungswesen (1990)Das Profit-Center-Konzept im …Handwörterbuch des Rechnungswesens (1978)Flexible Plankostenrechnung und Deckungsbeitragsrechnung (1981)Einzelkosten- und Deckungsbeitragsrechnung (1990)Studies in the Economics of Overhead Costs. (1924)Studies in the Economics of Overhead Costs. (1925)An Object-Oriented Model for Ex Ante Accounting Information (2003)Cost Accounting: A Managerial Emphasis, (2010)Separation – integration – and now …? A historical perspective on the relationship between German management accounting and financial accounting (2016)Structural Inertia and Organizational Change (1984)Marketing Research: An Applied Orientation (1994)The Promise of Enterpreneurship as a Field of Research (2000)The Nature of the Firm (1937)Die Betriebswirtschaft (1953)The Visible Hand: The Managerial Revolution in American Business (1978)
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  • 1994Core features of the ‘Einzelkosten- und Deckungsbeitragsrechnung’27 cited
  • 2000Analyse der Erfolgsquellen26 cited
  • 1990Das Profit-Center-Konzept im Spannungsfeld von Organisation und Rechnungswesen9 cited
  • 2009Strategic marketing planning for opportunity exploitation in young entrepreneurial companies6 cited

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