Retailing : environment & operations

Abstract

PART 1: MANAGING THE RETAILING ENVIRONMENT. 1. Introduction: The Retail Environment. 2. Structural Change in Retailing: The Retailing in Historical Perspective. 3. The Retailing Industry: Retailing Structures. 4. Managing in Good Times and Bad: Dealing with Booms and Slumps. PART 2: RETAIL MARKETING - PLANNING AND DEVELOPMENT. 5. Strategic Marketing Planning for Retailing: Setting up the Business. 6. The Customer and the Retail Business: Knowing your Customers. 7. The Fundamentals of Merchandising. 8. Establishing a Pricing Strategy: Getting the Price Right. 9. Promoting the Store: Sending Out the Correct Sort of Messages. 10. Locating the Store: Locating in the Retail Environment. PART 3: RETAIL MARKETING - OPERATIONS. 11. Store Design and Layout: Producing the Right Format. 12. Managing the Service Setting: Making the Sale. 13. Managing Retail Services: Creating Quality Retail Services. PART 4: DELIVERING THE PRODUCT. 14. Business Operations: Inside the Retail Organisation. 15. Logistics and Distribution: Shipping the Goods to Market. 16. Rolling Out the Goods: Developing New Relationships. 17. Buying the Goods: The Product Development Process. 18. People in Retailing: Making People Matter. PART 5: THE FUTURE HAPPENING NOW: PLANNING FOR THE FUTURE. 19. Out-of-Store Retailing: Buy By Wire. 20. International Retailing: Going Global: Whats In It For Us?

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