Winning the global TV news game

Carla Brooks Johnston

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Media Studies and Communication Journalism and Media Studies Media and Digital Communication

Abstract

The game and its players how the game is played the global television news agencies global TV news broadcasters the consumers of global TV news the game board introduction the Americas, the Middle East, and Africa Asia and the Pacific the plays industry attracting consumers new programs winning getting your money's worth.

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2005The CNN Effect: The Search for a Communication Theory of International Relations 2001Crossing Borders: Media Management Research in a Transnational Market Environment 2003Cross-Cultural Communication 2001From globalization to localization: The world's leading television news broadcasters in Asia 1997International television news agency: coverage of conflict

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