Steering business toward sustainability

Abstract

Business activities are responsible, directly or indirectly, for most human impacts on the earth’s ecosystems – and business operations today are conducted with too little thought as to their sustainability – that is, the satisfying of our own needs without diminishing the chances of future generations. The term ‘‘sustainability,’’ which has both ecological and social components, poses business an inescapable challenge: without sustainability there will soon be no more profits. Hence, business people have a strong self-interest in minimizing the ecological damage of their operations. In this book, business people, economists, ecologists, and other thinkers outline new practical approaches that business and society, including media and educators, must take to move towards sustainability.

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