An Introduction to Public Relations: From Theory to Practice

Joyleen Heather Chia · Gae Synnott

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Public Relations and Crisis Communication Media Studies and Communication Corporate Identity and Reputation

Abstract

Part 1 The Rationale for Practice1. Understanding Twenty-first Century Public RelationsJoy Chia 2. Trends and DevelopmentsJoy Chia3. Theoretical ContextsMarianne D Sison 4. Public Relations EthicsElspeth Tilley Part 2 Theory and Practice on the Job5. Public Relations ResearchGae Synnott 6. Public Relations PracticeGae Synnott 7. Public Relations Management in OrganisationsAmisha Mehta and Robina Xavier 8. Reputation Management: A Driving Force for ActionNigel De Bussy 9. Strategies to Proactively Manage ActivityMelanie James 10. An Issues-Crisis perspectiveGwyneth Howell 11. Engaging with the MediaHamish McLean and Richard Phillips Part 3 New Horizons12. New Media and Public RelationsKate Fitch 13. Focus on Asian Public Relations ManagementRichard Stanton 14. Careers and Expanding HorizonsJoy Chia and Gae Synnott

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2015The paradoxes of organizational power and public relations ethics: Insights from a feminist discourse analysis 2012Live Cattle Trade: The Case of an Online Crisis 2016Diversity and inclusion in Australian public relations: towards a multiple perspectives approach

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