Hybridity: The Cultural Logic Of Globalization

Abstract

Chapter 1: Cultural Hybridity and International Communication Chapter 2: Scenarios of Global Culture Chapter 3: The Trails and Tales of Hybridity Chapter 4: Corporate Transculturalism Chapter 5, The Political Economy of Hybrid Media Texts Chapter 6, Identity on the Line: Growing up Hybrid Chapter 7: Hybridity Without Guarantees: Towards Critical Transculturalism

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Marwan M. Kraidy (2005). Hybridity: The Cultural Logic Of Globalization.

@book{m2005hybridity,
  title  = {Hybridity: The Cultural Logic Of Globalization},
  author = {Kraidy, Marwan M.},
  year   = {2005}
}

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