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Data Mining Techniques in CRM: Inside Customer Segmentation
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  • 2018A Data Mining-Based Framework for Supply Chain Risk Management187 cited
  • 2016Using data mining techniques for profiling profitable hotel customers: An application of RFM analysis141 cited
  • 2023RFM model customer segmentation based on hierarchical approach using FCA87 cited
  • 2018Customer Segmentation in XYZ Bank Using K-Means and K-Medoids Clustering73 cited
  • 2023Hyperparameter Optimization and Combined Data Sampling Techniques in Machine Learning for Customer Churn Prediction: A Comparative Analysis71 cited
  • 2013Strategic Customer Management: Integrating Relationship Marketing and CRM69 cited
  • 2020The impact of big data market segmentation using data mining and clustering techniques63 cited
  • 2020A hybrid big data analytical approach for analyzing customer patterns through an integrated supply chain network61 cited
  • 2021A review of data mining methods in RFM-based customer segmentation57 cited
  • 2017Market segmentation through data mining: A method to extract behaviors from a noisy data set48 cited
  • 2019Customer Segmentation Using Hierarchical Agglomerative Clustering43 cited
  • 2018A Fuzzy Linguistic RFM Model Applied to Campaign Management39 cited
  • 2014A Two-Phase Clustering Analysis for B2B Customer Segmentation38 cited

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2018
Current Applications of Machine Learning Techniques in CRM: A Literature Review and Practical Implications
37 cited
  • 2011The assessment of significance of benefits gained from the improvement of quality management systems in Polish organizations35 cited
  • 2021Deep customer segmentation with applications to a Vietnamese supermarkets’ data29 cited