Post-Postmodernism: Or, The Cultural Logic of Just-In-Time Capitalism

Abstract

Post-Postmodernism begins with a simple premise: we no longer live in world of postmodernism, famously dubbed the cultural logic of late by Fredric Jameson in 1984. Far from charting any simple move beyond postmodernism since 1980s, though, this book argues that we've experienced an of postmodern capitalism over past decades, an increasing saturation of economic sphere into formerly independent segments of everyday cultural life. If fragmentation was preferred watchword of postmodern America, intensification is dominant cultural logic of our contemporary era. Post-Postmodernism surveys a wide variety of cultural texts in pursuing its analyses-everything from classic rock of Black Sabbath to post-Marxism of Antonio Negri, from considerations of corporate university to fare at cineplex, from reading experimental literature to gambling in Las Vegas, from Badiou to undergraduate classroom. Insofar as cultural realms of all kinds have increasingly been overcoded by languages and practices of economics, Nealon aims to construct a genealogy of American present, and to build a vocabulary for understanding relations between economic production and cultural production today-when American-style capitalism, despite its recent battering, seems nowhere near point of obsolescence. Post-postmodern capitalism is seldom late but always just in time. As such, it requires an updated conceptual vocabulary for diagnosing and responding to our changed situation.

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