SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Brand Management: Research, Theory and Practice
0 references·16 citing·58 second hopsampled
Brand Management: Research, Theory and Practice (2009)Brand Management: Research, Theory and Pr…Product destruction: Exploring unsustainable production-consumption systems and appropriate policy responses (2022)Product destruction: Explorin…Applied artificial intelligence for predicting construction projects delay (2021)Applied artificial intelligen…The role of corporate brand image for B2B relationships of logistics service providers in China (2020)The role of corporate brand i…University Reputation, Brand Attachment and Brand Personality as Antecedents of Student Loyalty: A Study in Higher Education Context (2019)University Reputation, Brand …EPRA International Journal of Economic and Business Review (2019)EPRA International Journal of…20 Years of brand personality: a bibliometric review and research agenda (2017)20 Years of brand personality…The role of functional and symbolic brand associations on brand loyalty (2015)The role of functional and sy…Multi-stakeholder brand narratives: an analysis of the construction of artistic brands (2015)Multi-stakeholder brand narra…Attraction or Distraction? Corporate Social Responsibility in Macao’s Gambling Industry (2015)Attraction or Distraction? Co…Market and brand-oriented schools of positioning (2014)Market and brand-oriented sch…Causal Relationships among Dimensions of Consumer-Based Brand Equity and Purchase Intention: Fashion Industry (2014)Causal Relationships among Di…From market orientation to brand orientation in the public sector (2013)From market orientation to br…Fandom, brandom and the limits of participatory culture (2012)Fandom, brandom and the limit…An analytical model for university identity and reputation strategy work (2012)An analytical model for unive…The customer experience: a road‐map for improvement (2011)The customer experience: a ro…The challenges of Islamic branding: navigating emotions and halal (2011)The challenges of Islamic bra…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Effect of emotional experience on symbolic consumption in Generation Y consumers (2018)Imperative challenge for luxury brands (2019)Influence of eWOM information on consumers’ behavioral intentions in mobile social networks (2019)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Dimensions of Brand Personality (1997)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Has expansion of mobile phone and internet use spurred financial inclusion in the SAARC countries? (2018)Liquidity and Firms’ Financial Performance Nexus: Panel Evidence From Non-Financial Firms Listed on the Ghana Stock Exchange (2020)Determinants of banks’ profitability: Empirical evidence from banks in Ethiopia (2022)5. The Practice of Everyday Life (2000)Brand Community (2001)Production, Consumption, Prosumption (2010)Evaluating the impact of social media activities on human brand sales (2015)Participatory journalism - the (r)evolution that wasn't. Content and user behavior in Sweden 2007-2013 (2015)Fans, fandoms, or fanaticism? (2018)The Presentation of Self in Everyday Life. (1956)Strategic management a stakeholder approach (2010)In for a penny, in for a pound? Exploring mutual endorsement effects between celebrity CEOs and corporate brands (2018)A thematic exploration of human brands: literature review and agenda for future research (2020)Mega-events brand meaning co-creation: the Olympic case (2020)The Presentation of Self in Everyday Life (2023)Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)The Constitution of Society. Outline of the Theory of Structuration (1984)Organizational culture and leadership (1993)Do non-academic professionals enhance universities’ performance? Reputation vs. organisation (2018)The role of rankings in higher education policy: Coercive and normative isomorphism in Kazakhstani higher education (2020)Reputation in Higher Education: A Systematic Review (2022)A resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)The moderating effect of brand orientation on inter-firm market orientation and performance (2017)Determinants of brand performance: the role of internal branding (2018)Employee retention: the effects of internal branding and brand attitudes in sales organizations (2018)Managing brand equity : capitalizing on the value of a brand name. (1991)Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding (2002)Research Methods for Managers (2012)Crescent marketing, Muslim geographies and brand Islam (2013)Halal tourism: conceptual and practical challenges (2018)Purchase intention of “Halal” brands in India: the mediating effect of attitude (2018)Case Study Research: Design and Methods (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Case Study Research (2004)Improving service quality through customer journey analysis (2016)Towards a unified customer experience in online shopping environments (2016)A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention (2020)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Satisfaction: a behavioral perspective on the consumer (2010)Examining the relationship between brand equity dimensions and university brand equity (2020)How corporate social responsibility affects brand equity and loyalty? A comparison between private and public universities (2022)Research Methods for Business Students (2000)Research Methods for Business Students (2003)Cost Overrun Risk Assessment and Prediction in Construction Projects: A Bayesian Network Classifier Approach (2022)An Introduction to Qualitative Research (2023)Investigating the Role of Artificial Intelligence Technologies in the Construction Industry Using a Delphi-ANP-TOPSIS Hybrid MCDM Concept under a Fuzzy Environment (2023)Predicting construction delay risks in Saudi Arabian projects: A comparative analysis of CatBoost, XGBoost, and LGBM (2024)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

No references inside the corpus for this window.

Cited by

  • 2011The challenges of Islamic branding: navigating emotions and halal503 cited
  • 2011The customer experience: a road‐map for improvement349 cited
  • 2012Fandom, brandom and the limits of participatory culture139 cited
  • 2021Applied artificial intelligence for predicting construction projects delay124 cited
  • 2019University Reputation, Brand Attachment and Brand Personality as Antecedents of Student Loyalty: A Study in Higher Education Context107 cited
  • 2012An analytical model for university identity and reputation strategy work102 cited
  • 2013From market orientation to brand orientation in the public sector85 cited
  • 2019EPRA International Journal of Economic and Business Review85 cited
  • 2015Multi-stakeholder brand narratives: an analysis of the construction of artistic brands84 cited
  • 2015The role of functional and symbolic brand associations on brand loyalty78 cited
  • 201720 Years of brand personality: a bibliometric review and research agenda76 cited
  • 2014Market and brand-oriented schools of positioning76 cited
  • 2020The role of corporate brand image for B2B relationships of logistics service providers in China70 cited
  • 2015Attraction or Distraction? Corporate Social Responsibility in Macao’s Gambling Industry

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

68 cited
  • 2014Causal Relationships among Dimensions of Consumer-Based Brand Equity and Purchase Intention: Fashion Industry65 cited
  • 2022Product destruction: Exploring unsustainable production-consumption systems and appropriate policy responses55 cited